Tenna
Safety Empowerment Protection Style
How might we provide discreet, effective safety support during high-stress situations?
Project goal: Create a streamlined and subtle approach to self defense.
One in two women feel unsafe walking alone after dark in a quiet street near their home.
Quotes from Interviews
“When I go out at night, I live alone so I walk home alone. I also don’t have a car so I usually walk which can be scary.”
— Hailee More, 23
Moodboard
Going Out At Night
Moments of Need: What the Survey Revealed
Walking or Running Alone
“In the moment of distress, I don’t think I would know what to do, I freeze up.”
— Hana Matsuno, 24
Working Late Hours
Storyboard
Aesthetic Survey
Based on the survey results comparing three of my designs and one existing market option, Design 1 emerged as the most popular.
